Target Market Description free essay sample

Male and Female Occupation: students, businessmen, call- center agents, artists. Status: Single, Married Budget for a coffee: 100-150php Psychographics: Lifestyle: trendy, economical Consumer Behaviors: Values -Cultural value: They want their coffee to be served and originally brewed or roasted. -staying very long at one place Interests -Most of our consumers like to read books and listen to music. They also like arts and a vintage genre which our coffee shop represents. Attitudes: -half of our consumers are smokers. Some visits a coffee shop that has a smoking area. Consumer Needs: -They need to stay awake for school or work. For example, the call- center agents that have a graveyard schedule. -socializing with groups, their belongingness a place to stay Consumer Wants: use of internet /Wi-Fi -convenient location Expectations: -They expect in a coffee shop to be cozy and comfortable and a place where they can relax and think. -They also expect that our service is good, the presentation of the served food and beverages. We will write a custom essay sample on Target Market Description or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page -The top three expectation factors for students are brand name, shop decor and pastries whereas professionals want a convenient location and brand familiarity. Geographic: Our location for our Coffee Shop is at Greenbelt. It is a very convenient location because many of our target market go there. -urban, size of the area is big and the population is high. Lifestyle factors: Class A- They live near malls or a coffee shop branch. It can also be a â€Å"one-car away† for them. -Class B- The coffee shops are on their way when they go to work. -There are schools nearby. Students like to go to the malls after school. There is a MRT nearby. -There are residents around Greenbelt that are mostly our target market.